In an industry as dynamic and competitive as protein, success isn’t just about having the best products or the most efficient supply chain—it’s about who you know, how you engage, and the trust you build with both customers and vendors.

While margins may fluctuate, supply chains may tighten, and new competitors may emerge, strong relationships are a constant competitive advantage. This is why networking, attending industry events, and fostering genuine connections are critical for long-term success.

Industry conferences and trade shows aren’t just about walking a floor and shaking hands—they’re where deals are struck, partnerships are formed, and market insights are shared. Whether it’s the NPFDA, IPPE, or local association meetings, these events provide face-to-face interaction that solidifies trust in ways email and phone calls never can:

• Meeting suppliers and customers in person often uncovers hidden opportunities, from better pricing to exclusive product offerings.
• Engaging in real-time conversations at panels and networking events gives you firsthand insight into market shifts, regulatory changes, and industry innovations.
• A handshake and a shared meal can do more for a business relationship than months of back-and-forth emails. People buy from those they trust, and in-person meetings build that trust.

Too often, businesses view vendor and customer relationships as purely transactional—this is a mistake. A strong, collaborative relationship leads to less turbulence when bad weather hits:

• When supply gets constrained, being a trusted, preferred partner can mean the difference between securing product or getting left behind.
• Challenges will always arise, but a strong relationship fosters mutual problem-solving instead of finger-pointing.
• Companies that build real partnerships see repeat business, referrals, and increased customer loyalty, especially when market conditions fluctuate.

Networking is an investment, not an expense. Taking the time to attend events, nurture relationships, and proactively engage in the industry isn’t a luxury—it’s a necessary investment. In a business where reliability, market knowledge, and trust drive decisions, the professionals who prioritize networking position themselves for long-term success.

If you’re not actively building and strengthening relationships, you’re missing out on growth opportunities that could define the future of your business. The protein industry may be built on supply and demand, but it thrives on connections.