As the holiday season approaches, November presents both opportunities and challenges for sales professionals in the meat industry. Understanding historical sales patterns and market dynamics during this period is crucial for effectively guiding clients and optimizing sales strategies.
Historically, November has been a pivotal month for meat sales, primarily due to preparations for Thanksgiving and the upcoming winter holidays. While turkey remains the centerpiece of Thanksgiving meals, there is also a notable increase in demand for other meats such as beef and pork, which are often featured in holiday gatherings and festive meals. According to the USDA Economic Research Service, beef production in 2025 is projected at 26.685 billion pounds, reflecting adjustments in the cattle market.
You can differentiate yourself and better help your clients this November if you:
- Anticipate Client Needs: Engage proactively with clients to understand their holiday menu offerings and promotional plans. By anticipating their needs, you can recommend appropriate product quantities and cuts that align with their specific requirements.
- Highlight Product Versatility: Emphasize the versatility of various meat cuts that can be incorporated into holiday menus. For instance, suggesting alternative cuts like beef roasts or pork loin can provide clients with options beyond traditional choices, catering to diverse consumer preferences.
- Monitor Market Conditions: Stay informed about current market conditions, including pricing trends and supply chain developments. The USDA’s Economic Research Service provides regular updates that can aid in making informed recommendations to clients.
- Offer Flexible Solutions: Recognize that some clients may face uncertainties regarding demand forecasting during the holiday season. Offering flexible ordering options or suggesting a mix of fresh and frozen products can help clients manage inventory more effectively.
- Provide Value-Added Services: Beyond product sales, consider offering value-added services such as market insights, promotional support, or menu planning assistance. Positioning yourself as a consultative partner can strengthen client relationships and enhance loyalty.
November’s holiday season amplifies the importance of strategic sales approaches in the meat industry. By understanding historical trends, anticipating client needs, and offering tailored solutions, sales professionals can navigate this period effectively, driving both client satisfaction and sales performance.
Get out there and find a home for everything,
Your Friends at Poultry Direct
