As grilling season kicks into high gear, demand for high-quality protein surges across foodservice, retail, and distribution channels. For B2B protein buyers, this means navigating market fluctuations, securing reliable supply, and making strategic purchases to maximize profitability. Whether you’re supplying restaurants, wholesalers, or institutional buyers, now is the time to optimize your purchasing strategy for the busiest months of the year.

Understanding seasonal demand shifts is central to a successful season amidst the annual challenges we all run into. From late spring through early fall, demand for grilling proteins spikes, with key categories seeing increased movement:

• Beef: Ribeyes, NY strips, briskets, and burger blends dominate orders.
• Pork: Ribs, butts, and loins see strong seasonal demand.
• Poultry: Chicken thighs, drumsticks, and wings become top choices for cost-effective grilling options.

With major grilling holidays like Memorial Day, July 4th, and Labor Day driving bulk orders, buyers must ensure steady supply and competitive pricing to stay ahead of the rush:

Lock in supply before prices climb whenever you possibly can. Peak grilling season tightens supply and pushes prices upward, especially on high-demand cuts. Buyers should secure contracts early to avoid last-minute cost spikes and potential shortages.

Focus on cost-effective cuts without sacrificing the quality your customers expect. While premium cuts remain in high demand, some buyers may look for budget-friendly options to maintain margins. Consider choosing:

• Bone-in poultry options (thighs, drumsticks) as cost-effective grilling solutions for retailers.
• Bulk ground beef and burger blends for high-volume operations.
• Pork ribs and butts for BBQ-focused buyers and foodservice clients.

Monitor market trends and wholesale pricing throughout the year, but especially when fluctuations are expected. Grilling season creates volatility in protein pricing, transportation costs, and availability. Regularly tracking USDA market reports, supplier trends, and global trade dynamics allows you to adjust purchasing strategies in real time.

Optimize logistics and storage for high-volume orders in every way you can. As bulk shipments increase, efficient cold storage and transportation planning are critical. Ensure adequate cold chain capacity, strategic delivery scheduling, and clear inventory forecasting to prevent supply disruptions.

At the end of the day, a profitable grilling season starts with smart buying. For protein buyers, grilling season represents a major revenue opportunity- but only if supply chains remain strong and purchasing strategies are optimized. By securing inventory early, monitoring market conditions, and strengthening supplier partnerships, you can capitalize on peak demand while maintaining cost control and reliability.

Grills are firing up- make sure your buying strategy is just as hot.

Your Friends at Poultry Direct